CINTRA
Case Study
01
THE
BRIEF.
Cintra partnered with Gawk Studio to create a fast-turnaround animation promoting their payroll software.
With a tight 9-day deadline, the challenge was to deliver a clear, engaging piece that communicates their offering while staying true to the brand.
02
THE
PRODUCTION.
We developed a streamlined production approach, covering scripting, storyboarding and visual development within an accelerated timeline.
The concept centred around a relatable user journey, using a character-led narrative to demonstrate how Cintra’s solution simplifies payroll processes.
Working in a clean 2D vector style, we integrated Cintra’s brand identity throughout, colour, typography and iconography, ensuring consistency and strong recognition across the piece.
Despite the speed of delivery, every stage, from animation to voiceover and sound design was carefully executed to maintain clarity and quality.
03
THE
OUTCOME.
We delivered a polished, engaging animation within just 9 days. Balancing speed with a high standard of execution.
The final film clearly communicates Cintra’s value, providing a versatile marketing asset that works across web, sales and digital channels.
