CPL
Case Study
01
THE
BRIEF.
CPL approached Gawk Studio to create a standout 3D animation that showcases their growth and success within the vehicle conversion sector.
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With a wide range of products and services to communicate, the goal was to craft a clear, engaging narrative that would bring their story to life and position CPL as a leader in their space.
02
THE
PRODUCTION.
We worked closely with the CPL team from the outset, developing the script, styleframes and storyboards to shape a strong creative direction.
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To ensure authenticity, we visited CPL HQ to gather insights and references, allowing us to accurately represent their team and brand within the animation.
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The film was set within a fully realised 3D environment, a vibrant, stylised town designed to house both characters and vehicles.
We developed all assets and models from scratch, carefully crafting each element to support a bright, engaging tone, with moments of humour woven throughout.
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Animation, lighting and rendering were followed by detailed sound design, adding the final layer of polish and bringing the full six-minute story together.
03
THE
OUTCOME.
We delivered a fully realised 3D brand animation that communicates CPL’s story in a clear, engaging and memorable way.
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The combination of character-driven storytelling, rich environments and considered motion creates a film that not only informs, but entertains, helping CPL stand out and connect with their audience.
