CPL
Case Study
01
THE
BRIEF.
CPL approached Gawk Studio to create a standout 3D animation that showcases their growth and success within the vehicle conversion sector.
With a wide range of products and services to communicate, the goal was to craft a clear, engaging narrative that would bring their story to life and position CPL as a leader in their space.
02
THE
PRODUCTION.
We worked closely with the CPL team from the outset, developing the script, styleframes and storyboards to shape a strong creative direction.
To ensure authenticity, we visited CPL HQ to gather insights and references, allowing us to accurately represent their team and brand within the animation.
The film was set within a fully realised 3D environment, a vibrant, stylised town designed to house both characters and vehicles.
We developed all assets and models from scratch, carefully crafting each element to support a bright, engaging tone, with moments of humour woven throughout.
Animation, lighting and rendering were followed by detailed sound design, adding the final layer of polish and bringing the full six-minute story together.
03
THE
OUTCOME.
We delivered a fully realised 3D brand animation that communicates CPL’s story in a clear, engaging and memorable way.
The combination of character-driven storytelling, rich environments and considered motion creates a film that not only informs, but entertains, helping CPL stand out and connect with their audience.
